The 3 Unsexy But Essential Pointers to Your Business Success

It’s tax return time again, and what are you doing?

  1. Scrabbling around, a bit panicky, trying to get figures together in time?
  2. Getting someone else doing it for you right now?
  3. Filed your return way before Christmas?

I’m glad to say I fall into the third category, and it was easy to provide the information to my accountant because I’d kept my monthly figures up to date throughout the year. I have a relatively complex set of figures to keep, but still, it was easy getting them all together.

However, it reminded me that this year I’d been not so good about practicing what I preach, and I spent a lot of last weekend getting everything up to date, so that next year’s return can be filed any time after April 2015.

But even if your tax return isn’t a problem for you, what about knowing exactly what’s going on in your business on a day to day basis?

Could you tell me what percentage of people buy which of your products or services?  Or how many on your mailing list signed up for your latest offering? Or what your conversion rate is from opt ins on your mailing list to clicking through to your webpage?

Why is this important?  Because figures, systems and monitoring are like a road map in your business. They tell you where to go, instead of driving round the countryside, wondering which road will get to you your destination.

This wasn’t the case with the recent Get Your Year in Gear Giveaway event that I was part of. Not only was I in a country I didn’t know well at all, I wasn’t using the road map. Here’s what happened.

The community of coaches I belong to were holding this event, which meant I felt 100% happy about telling you all about it, because I knew most of the other people offering some really great free products. There were lots of coaches participating and it was going out to hundreds of thousands of people, so I got excited.

My free offering was (and still is) The 3 Radical Income Welcome Principles, and I got all the back office stuff set up, checked the links and started telling people about it.

The statistics page for the event was exciting to watch, as you could see how others were progressing, as well as how many clicks on my page. And every day there would be more – yes, it’s a really great way to build a mailing list!

After a few days, I realized no one had bought the full Radical Income Welcome Toolkit, on offer for a very reasonable price when you clicked on a link at the end of the Principles. That seemed a bit odd, considering that by now hundreds of people had downloaded them  – and that’s when I found out that the link in the document had stopped working. Had it ever been working?  Don’t know; it had on the test run.

When a link doesn’t work, it gives a really bad impression, like you don’t care that much. Of course it’s been amended now, although it took quite some time to work out what was going on.  Why?

Why? Because I hadn’t been checking the StatCounter statistics on a daily basis – not only that, I hadn’t fully understood them anyway.

Oh dear. It wasn’t the end of the world re possible sales being lost, as adding people to my mailing list was what was really important to me.

But I felt mortified that most of these people didn’t get a great impression of me right at the start.  Bit of a blunder there.

So what’s the learning here?  That’s where the 3 unsexy but essential pointers come in.

  1. Face Your Figures keep your figures up to date at least on a monthly basis. Not only does that make your tax return easy to do, it gives you vital information about where your business really is in relation to where it is going. Which means you can correct if you need to, before you end up down a dead end lane in the countryside with no idea where you are or what to do.
  1. See Your Statistics all pages of your website or landing pages need to have Google Analytics or StatCounter on them. This will then give you lots of information about who is visiting your pages, how long they stay on them, where they come from, and all sorts of other conversion rates.
  1. Meet Up with Your Monitoringyou need to visit your statistics regularly!  They are your map, and you need to read it. Otherwise you might as well not have one.  If you have a mindset that says ‘figures = boring; statistics = even more boring’, then this needs to change.

When you understand figures and stats are key to you being able to navigate well in the countryside, meaning you can much more easily get to your destination, then they become very precious indeed.

So where are you with figures, stats and monitoring them?

Which area of the map is essential for you to improve on?

I invite you this week to take one small step in the right direction to where you want to go, by identifying which of these areas are most needing your attention, and then specifically which step you’re going to take, and by when.

What am I going to do?  Familiarise myself to the point where I feel really comfortable with how StatCounter works, and I’ll do that by this time next week.

SAM_0833 copyWhat will you do, and by when?

And if you know you need someone to help you read your map, connect with me through a free Spirit in Business Strategy session, where you’ll end up:

  • knowing exactly where you’re going
  • where you are on the map
  • what’s likely to get in your way of getting there (apart from not knowing your numbers!)
  • be inspired to get going again!

Scroll down on this page to find the form to apply – I only have 4 spots available, so listen to any inner promptings you have and complete the form now!

PS: If you want the chance to participate in the Giveaway, you still can until 28th January, click here (yes, it does work!)

‘Money Comes From Wherever It Is’: Silly – But Is It Really?

On the surface this quote from Ramana Maharshi, the famous India sage, appears to be trite, but let’s look a little deeper.

Can you open your mind to the idea that money can come to you from anywhere?  The obvious answer to this is a resounding yes, but in fact, that’s not necessarily the case, and here’s a point to illustrate it.

A client was fretting that she’d not taken the actions necessary to set up enough opportunities and that her income was going to be down that month as a consequence.  I asked her: ‘What about money coming in from unexpected places?’

She then began her next sentence with that all too common phrase, ‘Yes, but…’ and I knew I was going to be hearing a deflecting of this idea, regardless of the way she put it. Her particular ‘Yes, but…’ was:

‘I need to focus on my business income because it’s not sustainable otherwise. Yes, money might come in unexpectedly from another source, but I can’t rely on that. So it doesn’t count’.

Do you hear that? ‘It doesn’t count’.  Really?  If you want to be friends with money, to have more coming in, does it really matter where it comes from? Continue reading

You May Be Limiting Your Prosperity Without Even Realizing It – Here’s How

What’s your definition of prosperity? Don’t think about it too much, just write down quickly whatever it is, right now, before you continue reading. I’ll invite you to re-read it at the end of the article, and adjust accordingly if you’re inspired to.

Here are 5 common ways you might be limiting your prosperity: Continue reading

The Power of the Number 9 in Your Pricing

What price you put on your services or products can be a critical decision. Too high, and you isolate too many people; too low and you also risk not getting taken seriously enough (ie people don’t believe you can provide what you offer at such a good price) or you attract non-serious buyers who just want what you’ve got because it is cheap. So pricing can be quite a dilemma.

There’s a lot of different theories about pricing, and I have even run a whole course on this topic (How to Raise Your Prices, Charge What You’re Worth and Get It!). It raised its head again the other day in a meeting with some colleagues when we were discussing the price point of a new app being developed for the Joyful Parents website with which I am involved.  Someone mentioned the power of different numbers.

Why does everything seem to end in a 9?” she asked. Continue reading

Did You Know You Bought That? 3 Clear Steps to Being a Conscious Consumer

Have you ever come home from the shops, looked at what you bought, and wondered why on earth you spent your precious money on the item in front of you?

If you have, what did you do then? Go back to the shops and return it? Keep it but didn’t feel good about it? Or were you able to reconcile what you bought and find enjoyment in it?

It is so easy to spend money unconsciously these days, particularly if you are spending with a card. There’s a huge difference between cash and cards, and if you don’t know what I mean, try not using your card for a week and you’ll find out. Handing over £50 on your card, and £50 in notes are two very different experiences. Continue reading