How to Cope When You’ve Outgrown Your Business Part 3: Discovering Who Your Perfect Clients Are

‘Even when I dropped my prices really low, these people still said it was too expensive!’

My client was aghast. She just couldn’t believe that a steady stream of people coming through the centre where she rented a room were simply not interested in taking advantage of even a taste of her treatment, which she knew could help them.

‘It seems like they just want to stay the way they are’, she wailed.

And she was right. The particular people she was referring to were not interested in returning to full health using her method, even if they said they were. And she ended up feeling really frustrated and questioning what she was doing and why.

The problem was, she had not been targeting the kind of people who were an ideal match to what she was offering. This was because she knew her treatments could benefit all kinds of ailments, and so she naturally wanted to offer these to everyone.

The challenge with this is that by scattering your seed wide, so to speak, you lessen the chances of it falling in the exact place where the conditions are right for it to germinate. Continue reading

How to Cope When You’ve Outgrown Your Business (Part 1)

Emerging from the burrow where I feel I‘ve been for the last 18 months while dealing with my husband’s illness and subsequent death, I have discovered that I’m no longer a match with my business.

What?

Yes, The RichThinkers I set up over 5 years ago got stunted in its growth when I entered that burrow, which of course I didn’t realise as I was head down, being a carer, then feeling full of grief and finally doing my best to cope with learning to live alone after 20 years of marriage.

But I’ve moved on a bit now, and I’m poking my head out of the burrow, having a good look around, and I’m seeing the landscape with new eyes. The air smells different; what I see, although it appears to be the same, is perceived differently.

In fact, everything around me just feels different.

Clearly I’ve outgrown RichThinkers in some way. But when you’ve outgrown your business, what do you do? Continue reading

Are You in the Dark About Your Business?

In the north of Scotland in the depths of wintertime, it is dark by 4pm, and not properly light again until after 8am. Many people find this a challenge, but it is of course compensated for by very long summer evenings, when the sun rises about 3am, and doesn’t really set until about 11pm. I reorganise my schedule during the winter so I can easily get out in the daytime. This applies to businesses too, so how much time do you spend in the daylight and night time of your business? Continue reading

The Power of the Number 9 in Your Pricing

What price you put on your services or products can be a critical decision. Too high, and you isolate too many people; too low and you also risk not getting taken seriously enough (ie people don’t believe you can provide what you offer at such a good price) or you attract non-serious buyers who just want what you’ve got because it is cheap. So pricing can be quite a dilemma.

There’s a lot of different theories about pricing, and I have even run a whole course on this topic (How to Raise Your Prices, Charge What You’re Worth and Get It!). It raised its head again the other day in a meeting with some colleagues when we were discussing the price point of a new app being developed for the Joyful Parents website with which I am involved.  Someone mentioned the power of different numbers.

Why does everything seem to end in a 9?” she asked. Continue reading

What to Do When You Just Can’t Do It!

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‘Oh God I just can’t do it!’ 

How many times have you heard either yourself or someone else say this? Well, it is usually wailed, not just said! Even when you know that using the word ‘can’t’ is not an ideal thing to do, sometimes it just slips out, especially when you are dealing with something that is challenging or that you find doesn’t come easily. Continue reading